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Vai a HR Excellence in Research
Vai a Uniwell
Vai a HR Excellence in Research
Vai a Uniwell
University
Expand University
Who we are
History and profile
Governing Bodies
Facilities
Statute and regulations
Organisation and Administration
Security at Unifi
Elections
Work with us
Recruitment - Call for Applications
International Academics
Research Grants
Planning & Budgets
University's Strategic Plan
Gender Equality Plan
Quality and transparency
Transparent administration
Quality Assurance
Data protection
Official Register
Around the world
Welcome to Unifi
Erasmus+ and International Mobility
International cooperation Agreements
Visiting Professors
Promotion of International Activities
Cooperation for Development
Study with us
Expand Study with us
Degree Programmes
First Cycle and Single Cycle Degrees
Second Cycle Degrees
International Courses
Single subjects
Previous Years Programmes
Orientation
Open Day
Materials and guides
Access and enrolment
Tests and how to access courses
Registration and enrolment
Other procedures
International Students
Incoming Erasmus Students
Fees and Charges
Scholarships and Grants
Calendar of key deadlines
Study Regulations
Services | Info desks
University life
Internships
Campuses and transportation
Canteens and Accommodation
Services for inclusion
Italian Language Courses
Health and Medical Care
Representation and protection
After graduation
Job Placement and Careers
PhD Programmes
Specialisation Schools
Advanced training, vocational training and continuing education courses
Master courses
State qualifying examinations
Research and innovation
Expand Research and innovation
Research
Financed Projects
Funding opportunities
Research for innovation and development
Research infrastructures
Research Networks
National Recovery and Resilience Plan (PNRR)
Open Science
Quality and Evaluation
HR Excellence in Research
Innovation
Patents and Copyrights
Spaces and Facilities
Measures and Announcements for Companies
Events and matchmaking
Become a Sponsor of the University of Florence
University and society
Cultural and educational initiatives
University's Art and Performing Arts Activities
Actions for sustainability
Unifi official store
Info for
Prospective students
Students
Graduates
Alumnae and Alumni
Companies and organizations
Citizens
Families and school world
COMMUNICATION STRATEGIES IN THE DIGITAL SOCIETY
Course Website
Home
Study with us
[B419] COMMUNICATION STRATEGIES IN THE DIGITAL SOCIETY
Access mode
Free
Duration
2 years
Credits
120
Location
FIRENZE
Structure
Scienze Politiche e Sociali
Degree class
Language
Italian
The degree programme in a nutshell
Educational goals
Admission requirements
Study plans - A.A 2025/2026
GENERICO
Year of study: 1
Year of study: 2
Required
POLITICAL COMMUNICATION AND CONSULTING
9 CFU - 63 hours - Primo Semestre
JOURNALISM AND PUBLIC SPHERE
9 CFU - 63 hours - Secondo Semestre
HISTORY OF POLITICAL COMMUNICATION
6 CFU - 42 hours - Secondo Semestre
PUBLIC AND ISTITUTIONAL COMMUNICATION
9 CFU - 63 hours - Secondo Semestre
SOCIAL COMMUNICATION
6 CFU - 42 hours - Secondo Semestre
MEDIA CONSUMPTION
9 CFU - 63 hours - Primo Semestre
Optional, according to the rules of choice of your study plan
ANALYSIS OF POLITICAL LANGUAGE
6 CFU - 42 hours - Primo Semestre
CROSS-CUTTING SKILLS
3 CFU - 21 hours
WORKSHOP A
3 CFU - 21 hours - Secondo Semestre
WORKSHOP B
3 CFU - 21 hours - Secondo Semestre
WORKSHOP C
3 CFU - 21 hours - Secondo Semestre
WORKSHOP D
3 CFU - 21 hours - Secondo Semestre
WORKSHOP E
3 CFU - 21 hours - Secondo Semestre
WORK, CULTURE AND CREATIVITY
6 CFU - 42 hours - Secondo Semestre
POLITICAL THEORY AND POLITICAL ANALYSIS
6 CFU - 42 hours - Primo Semestre
LEADERSHIP AND DEMOCRACY
6 CFU - 42 hours - Secondo Semestre
POPULATIONS BETWEEN POLITICS, SOCIETY AND COMMUNICATION
6 CFU - 42 hours - Primo Semestre
COSTITUTION, INFORMATION AND PLURALISM IN THE DIGITAL AGE
6 CFU - 42 hours - Primo Semestre
DIGITAL CULTURES
6 CFU - 42 hours - Secondo Semestre
Required
INTERNSHIP
6 CFU - 60 hours
FINAL EXAMINATION
15 CFU - 150 hours
DIGITAL DISCOURSE ANALYSIS
6 CFU - 42 hours
DIGITAL DEMOCRACY C.I.
6 CFU - 42 hours
Optional, according to the rules of choice of your study plan
ANALYSIS OF POLITICAL LANGUAGE
6 CFU - 42 hours
GEOPOLITICS
6 CFU - 42 hours
THEORIES AND PRACTICE OF LOBBYING
6 CFU - 42 hours
STRATEGIC MARKETING
6 CFU - 42 hours
BRAND COMMUNICATION
6 CFU - 42 hours
DIGITAL MARKETING AND MARKET AUTOMATION
6 CFU - 42 hours
WORK, CULTURE AND CREATIVITY
6 CFU - 42 hours
POLITICAL THEORY AND POLITICAL ANALYSIS
6 CFU - 42 hours
LEADERSHIP AND DEMOCRACY
6 CFU - 42 hours
POPULATIONS BETWEEN POLITICS, SOCIETY AND COMMUNICATION
6 CFU - 42 hours
COSTITUTION, INFORMATION AND PLURALISM IN THE DIGITAL AGE
6 CFU - 42 hours
DIGITAL CULTURES
6 CFU - 42 hours