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#COMMUNICATION
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Vai a HR Excellence in Research
Vai a Uniwell
Vai a HR Excellence in Research
Vai a Uniwell
University
Expand University
Who we are
History and profile
Mission and vision
Governing Bodies
Facilities
Statute and regulations
Organisation and Administration
Security at Unifi
Elections
Work with us
Recruitment - Call for Applications
Recruitment procedures
International Academics
Information for temporary staff
Planning & Budgets
University's Strategic Plan
Integrated Plan of Activities and Organization (PIAO)
Gender Equality Plan
Quality and transparency
Transparent administration
Quality Assurance
Data protection
Official Register
Around the world
Welcome to Unifi
Erasmus+ and International Mobility
International cooperation agreements
Visiting Professors
Promotion of International Activities
Cooperation for Development
Study with us
Expand Study with us
Degree Programmes
First Cycle and Single Cycle Degrees
Second Cycle Degrees
International Courses
Orientation
Open Day
Other events and initiatives
Orientation events can be reserved online
Materials and guides
Your learning path
Get ready to start
Start your enrolment
Manage your student career
Fees, ISEE and benefits
Offices and services
Regulations, deadlines and FAQs
University life
Campuses and transportation
Erasmus+ and more
Support during your studies
Lesson schedules
After graduation
Job Placement and Careers
PhD Programmes
Master courses
Advanced training, vocational training and continuing education courses
Specialisation Schools
Grants and post-grad awards
State qualifying examinations
Postgraduate Desk
Research, innovation and society
Expand Research, innovation and society
Research
Projects, activities and services
Funding opportunities
Research for innovation and development
Research infrastructures
PNRR
Open Science
Quality and Evaluation
HR Excellence in Research
Innovation
Patents and Copyrights
Strategic partnerships
Spaces and Facilities
Measures and Announcements for Companies
Events and matchmaking
Become a Sponsor of the University of Florence
University and society
Cultural and educational initiatives
University's Art and Performing Arts Activities
Actions for sustainability
Unifi Official Store
Info for
Prospective students
Students
Graduates
Alumnae and Alumni
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Families and school world
COMMUNICATION STRATEGIES IN THE DIGITAL SOCIETY
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Study with us
[B419] COMMUNICATION STRATEGIES IN THE DIGITAL SOCIETY
Access mode
Unrestricted
Duration
2 years
Credits
120
Location
FIRENZE
Structure
Scienze Politiche e Sociali
Degree class
Degree class
LM-59-R - Public, Corporate and Advertising Communication
Language
Italian
Delivery mode
Conventional
Study plans - A.A 2026/2027
GENERICO
Year of study: 1
Year of study: 2
Required
POLITICAL COMMUNICATION AND CONSULTING
9 CFU - 63 hours - Primo Semestre
JOURNALISM AND PUBLIC SPHERE
9 CFU - 63 hours - Secondo Semestre
HISTORY OF POLITICAL COMMUNICATION
6 CFU - 42 hours - Secondo Semestre
PUBLIC AND ISTITUTIONAL COMMUNICATION
9 CFU - 63 hours - Secondo Semestre
SOCIAL COMMUNICATION
6 CFU - 42 hours - Secondo Semestre
MEDIA CONSUMPTION
9 CFU - 63 hours - Primo Semestre
Optional, according to the rules of choice of your study plan
ANALYSIS OF POLITICAL LANGUAGE
6 CFU - 42 hours - Primo Semestre
CROSS-CUTTING SKILLS
3 CFU - 21 hours
WORKSHOP A
3 CFU - 21 hours - Secondo Semestre
WORKSHOP B
3 CFU - 21 hours - Secondo Semestre
WORKSHOP C
3 CFU - 21 hours - Secondo Semestre
WORKSHOP D
3 CFU - 21 hours - Secondo Semestre
WORKSHOP E
3 CFU - 21 hours - Secondo Semestre
WORK, CULTURE AND CREATIVITY
6 CFU - 42 hours - Secondo Semestre
POLITICAL THEORY AND POLITICAL ANALYSIS
6 CFU - 42 hours - Primo Semestre
LEADERSHIP AND DEMOCRACY
6 CFU - 42 hours - Secondo Semestre
POPULATIONS BETWEEN POLITICS, SOCIETY AND COMMUNICATION
6 CFU - 42 hours - Primo Semestre
COSTITUTION, INFORMATION AND PLURALISM IN THE DIGITAL AGE
6 CFU - 42 hours - Primo Semestre
DIGITAL CULTURES
6 CFU - 42 hours - Secondo Semestre
Required
INTERNSHIP
6 CFU - 60 hours
INTERNSHIP
6 CFU - 60 hours
FINAL EXAMINATION
15 CFU - 150 hours
FINAL EXAMINATION
15 CFU - 150 hours
DIGITAL DISCOURSE ANALYSIS
6 CFU - 42 hours
DIGITAL DISCOURSE ANALYSIS
6 CFU - 42 hours - Secondo Semestre
DIGITAL DEMOCRACY C.I.
6 CFU - 42 hours
DIGITAL DEMOCRACY C.I.
6 CFU - 42 hours
Optional, according to the rules of choice of your study plan
ANALYSIS OF POLITICAL LANGUAGE
6 CFU - 42 hours
GEOPOLITICS
6 CFU - 42 hours
GEOPOLITICS
6 CFU - 42 hours - Primo Semestre
THEORIES AND PRACTICE OF LOBBYING
6 CFU - 42 hours - Primo Semestre
THEORIES AND PRACTICE OF LOBBYING
6 CFU - 42 hours
STRATEGIC MARKETING
6 CFU - 42 hours
STRATEGIC MARKETING
6 CFU - 42 hours - Primo Semestre
BRAND COMMUNICATION
6 CFU - 42 hours - Primo Semestre
BRAND COMMUNICATION
6 CFU - 42 hours
DIGITAL MARKETING AND MARKET AUTOMATION
6 CFU - 42 hours - Secondo Semestre
DIGITAL MARKETING AND MARKET AUTOMATION
6 CFU - 42 hours
WORK, CULTURE AND CREATIVITY
6 CFU - 42 hours
POLITICAL THEORY AND POLITICAL ANALYSIS
6 CFU - 42 hours
LEADERSHIP AND DEMOCRACY
6 CFU - 42 hours
POPULATIONS BETWEEN POLITICS, SOCIETY AND COMMUNICATION
6 CFU - 42 hours
COSTITUTION, INFORMATION AND PLURALISM IN THE DIGITAL AGE
6 CFU - 42 hours
DIGITAL CULTURES
6 CFU - 42 hours
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