Peter J.P., Donnelly J.H., Pratesi C.A., Marketing, McGraw-Hill
Notes supplied by teachers
Skills for market oriented management of agrifood firms
Lecture and lab attendance is recommended but not compulsory.
Type of Assessment
Written and oral examination.
The main topics are the following:
-Marketing management definition
-the role of research in marketing and research process
-components of the marketing mix
-analytic marketing (ext.-int. analysis)
- business plan
- social marketing