- D.Berti, Digital Marketing Grammar, Franco Cesati Editore (2017);
- Slide corso;
- Project Work
NON ATTENDING STUDENTS:
- D.Berti, Digital Marketing Grammar, Franco Cesati Editore, (2017).
- A.Semoli, AI Marketing, HOEPLI (2019).
The course places the objective to illustrate the most important themes of the digital marketing, with particular reference to the web strategy.
The program, also facing the argument in its complexity, is focused on the problematic ones of strategic, operating and organizational nature of the enterprises that operate in the digital markets.
Marketing priciples and instruments.
Front and computer classroom teaching
For attending students the slides will be made available at the and of each training module.
Type of Assessment
Written and oral exam
- Marketing evolution;
- Digital Transformation;
- Online Consumer Behaviour;
- Digital Business Model;
-Digital Business Activities;
- Digital Marketer's tools