1)Introduction to the Economics of Tourism;
2) The Tourism Sector in the economy;
3) The External Environment;
4) Stakeholders and Providers in the Tourism Sector;
5) Entrepreneurship and Firms in the Tourism sector;
6) The Tourism market;
7) Strategies in the Tourism sector;
8) The Tourism Product;
9) The Tourism Destination;
10) Sustainable Tourism
Candela G., Figini P. (2012), The Economics of Tourism Destinations, Springer, Berlin.
Objective of the Destination Management Course is the analysis of the birth and development of firms - both profit and non-profit - that operate in the tourism supply chain (hotel accommodation, tour operators, travel agencies, consortia, etc.). The topics addressed during the Course, starting with a definition of the sector, the external environment, the entrepreneurship in tourism, aim at understanding the complexity of relationships among the manifold stakeholders that operate in a contemporary tourism destination. The goal is to provide students with the economic and managerial tools useful to implement strategies and decision-making processes that enable not only to adequately respond to a visitors and tourists demand increasingly global and in constant evolution, but also to manage the tourist offer in the light of an economic, social and environmental sustainability.
For Erasmus Students: Background in Economics and/or Management
Interactive lectures, in class assignment, group projects
Type of Assessment
1) Written exam: 3 questions (open questions). Each question scores 10 points. Duration: 2 hours. Relative score of written exam: 40%.
2) Oral exam: Project work. Duration of presentation: approximately 20 minutes. Relative score of oral exam: 60%.
NOT ATTENDING STUDENTS:
Written exam: 6 questions (open questions). Each question scores 5 points. Duration: 2 hours. Relative score of written exam: 100%.
References to be studied:
Candela G., Figini P. (2012), The Economics of Tourism Destinations, Springer, Berlin (Ch. 1, 2, 3, 4, 6, 7, 8, 9, 10, 12, 16).
Dwyer L., Forsyth P. (2006), International Handbook on the Economics of Tourism, Edward Elgar Publishing, Northampton (USA) (Ch. 9, 19).
Jones T. (2004), Business Economics and Managerial Decision Making, John Wiley & Sons Ltd., Chichester (UK) (Ch. 1, 13, 16, 17, 19, 20).
Tribe J. (2005), The economics of recreation, leisure and tourism, Elsevier, London (Ch. 8, 9).
Radicchi E. (2013), "Tourism and Sport: strategic synergies to enhance the sustainable development of a local context", Physical Culture and Sport. Studies and Research, Vol. 57/1, p. 44-57.
1) Introduction to the Economics of Tourism
The Economics of Tourism
Definition of Tourism and Destination
The measurement of Tourism
2)The Tourism Sector in the economy
Defining the concept of Sector
The supply-side approach
The demand-side approach
The role of Tourism sector in contemporary economies
4) Stakeholders and Providers in the Tourism Sector
Stakeholders and Providers in Tourism
Hospitality, Transport, Logistics and Attractions
Travel Agencies and Tour Operators
5) Entrepreneurship and Firms in the Tourism sector
The birth of the firm
Resources and Capabilities
Ownership, control, management
Organizational issues and structures of the touristic firm
Tourism firm as a ‘service' firm
6) The Tourism market
Aspect of tourism consumption
Structures of Tourism Markets
7) Strategies in the Tourism sector
8) The Tourism Product
Tourism Product components
Tourism Product/Destination Life cycle (TALC Model)
9) The Tourism Destination
Concept of Destination
The Destination as a core element of the Tourism System
The Destination Competitiveness
10) Sustainable Tourism