Methods of data collection & related concepts.
Main survey techniques. Characteristics of the questionnaire and methods for its construction.
Mesureament scales and composite indicators.
Statistic tools for descriptive data analysis.
Basic concepts of text analysis. Basic techniques and graphical representations.
De Leeuw, E. D., Hox, J., & Dillman, D. (2012). International handbook of survey methodology. Routledge.
Chapters 1,3,4, 6-9, 11-14, 16
Woodside, A. G., & Martin, D. (Eds.). (2008). Tourism management: analysis, behaviour and strategy. Cabi. Chapter 20.
Finlay, B., & Agresti, A. (2018). Statistical methods for the social sciences. Fifth edition. Pearson. Chapters 1-3.
To be able to develop a sample survey and to implement a questionnaire for data collection. To be able to provide a synthetic description of data through qualitative and quantitative analyses, by correctly interpreting the studied phenomena.
Face-to-face lectures and computer lab sessions
Type of Assessment
EXAM ON SEPTEMBER 2020: DUE TO THE COVID-19 PANDEMIC, THE EXAM CONSISTS OF A WRITTEN PART WITH A QUIZ ON MOODLE, AND AN ORAL PART FOR THOSE WHO PASSED THE WRITTEN EXAM. An invitation will be sent through SOL to enrolled students the day before the exam. Students are recommended to enroll themselves at the Moodle page of the course (A.A. 2019/2020) to carry out the quiz during the exam.
Design and implementation of a sample survey. Methods of data collection: characteristics and differences. The questionnaire. Measurement scales and composite indicators.
Descriptive statistics (tendency central and variability measures) and graphical representations.
Text analysis: theory and examples.