During the course students will learn how to create and to design communication strategies according to the generative communication paradigm. Students will be able to work with a knowledge management system. Workshops will be organized in order to give students the opportunity to know the projects developed by the Center for Generative Communication, directed by prof. Luca Toschi
The main aim is to provide students the skills they need to develop a communication strategy and experience a knowledge management environment.
Lectures and project work
Type of Assessment
Oral examination where the knowledge and skills acquired during the lessons will be verified, especially through the presentation of the results achieved through the exercise, the result of class work and home throughout the course.
This course explains the generative communication methodology: how to design a communication strategy and a communication plan, how to define the communication identity.
Tools to write a communication strategy and principles of digital writing (media and languages) are introduced: from the storyline to the conceptual maps, from the outline to the flowchart, storyboard, IDEAM (a tool to think and create digital contents).