Insegnamento mutuato da: B005893 - STORIA DELL'IMPRESA Corso di Laurea Magistrale in GOVERNO E DIREZIONE D'IMPRESA
The course focuses on the evolutionary dynamics of the company, the entrepreneur, and the manager. The long-term perspective aims to question the most relevant issues of the present by comparing them with the solutions adopted in the past, showing continuity and discontinuity
For attending students:
A. Colli, Dynamics of International Business. Comparative Perspectives of Firms, Markets and Entrepreneurship, Routldge, 2016
For non- attending students:
1) Amatori-Colli, Storia d'impresa. Complessità e comparazioni, Bruno Mondadori, 2012
2) Giannetti-Vasta, Storia dell'impresa italiana, il Mulino, 2011
3) A. Toninelli, Storia d'impresa, il Mulino, 2012
The course examines the origin and transformation of modern industrial enterprise over the last two centuries. The long-term perspective underlines continuity and changes, focusing on the role played by technology, socio-institutional elements, and market dynamics in influencing company-level strategies and structures. The unit of investigation is therefore the enterprise as well as the entrepreneur and the management, at the centre of a wide-ranging analysis aimed at highlighting the links between the dynamics at the micro level and those more generals, which define international economic hierarchies. The comparative perspective adopted makes it possible to appreciate the impact of corporate choices in the most advanced areas of the world economy (United States, Europe and Asia), while the attention to companies in emerging economies helps to understand the evolution of global economic balances in the last three decades.
General knowledges of economic history, business manageent and marketing
The course is based on lectures, the intervention of external experts and university professors, and the use audiovisuals
During the course students will be requested to give group presentations (teams of three-four students each) and prepare short written interventions (one page) to comment on films and visual documents.
Type of Assessment
The presentations will account for 30% of the final evaluation; comments for 20%. The written exam will last 90 minutes and will consist of four open questions to answer out of six (the remaining 50%).
For the non-attending students the written exam (lasting 90 minutes) will consist in 10 multiple choise questons and in aswering four questions out of six
• Issues and problems. The evolution of business history between enterprise, entrepreneurship and management
• The company in the first industrial revolution: technology, risk management, and the factory. The emergence and consolidation of big business. Reflections on structures and strategies. National patterns in the spread of big business.
• Regional variations between state and market: United States, Europe, and Japan.
• Methods of market control: cartels, technological standards, multinationals and politics
• The company between the Golden Age and the Third Industrial Revolution: the big business between conglomerates, multidivisionalization, and bureaucratization.
• Business budget and corporate governance: a long-term perspective
• The company and entrepreneurship in emerging markets: Brazil, Russia, India, and China
• The age of globalization: new forms, new technologies, new challengers.