The course will be divided into two parts that will address the main topics of cognitive and perception psychology, considering the recent researh line in field of Neuroscience. Insight on topics of interest to disciplines related to Design will be proposed.
1. VITTORIO GIROTTO, MARCO ZORZI. Manuale di psicologia generale. Ed. Il Mulino. Anno 2016
2. Manuale DESIGN Percezione visiva e cognizione, psicologia dell'arte, la scelta del prodotto: emozioni, decisioni e neuroestetica. Di AM. Giannini ,T. Marzi e MP. Viggiano, Ed. Giunti
3. Vittorio Girotto (a cura di), (2013). Introduzione alla psicologia del pensiero. Bologna: Il Mulino.
Acquire basic knowledge on perceptual and cognitive processes and applications in the field of design. Provide the prerequisites of cognitive psychology and perception for the study of ergonomics.
No prerequisite required.
Frontal teaching (PowerPoint presentations, videos and images) and interactive moments.
Type of Assessment
The exam consists of a 1-hour written test including ten multiple-choice questions (each question with four alternatives answer, only one correct) and two open questions.
The test covers all the topics carried out during the class. Namely, the multiple-choice questions are mainly intended to evaluate the basic knowledge and understanding while the main aim of the open questions is to assess the critical thinking and re-elaboration skills.
50% of the final grade is given by the total of correct responses provided to the multiple-choice questions and the other 50% is determined by the evaluation of the responses to the open questions. The minimum mark to positively pass the exam is eighteen out of thirty. The maximum evaluation is achieved by demonstrating a thorough knowledge and understanding of the topics.
Introduction to general psychology. Methods of scientific psychology. Neural bases of mental processes. Cognitive and dynamic processes. Sensation and Perception. Gestalt principles. Attention and consciousness. Imagery. Learning and memory. Spatial cognition. Action and affordance. Emotions.
Psychology of art: aesthetics experience and approaches (centered on the work of art, on the artist, and user-centered). Neuro-aesthetics: main models and theories Berlyne, Martindale, Ramachandran e Hirstein, Leder, Zeki). Introduction to thinking psychology. Human reasoning: deductive, inductive, causal, analogical and moral. Decision making: historical perspective, prospect theory (weighting function, value function), loss aversion, framing effect and the endowment effect. Neuromarketing: neural basis of preferences and choices in everyday life and in financial investments. The dual-process theory of thought: fast and slow thinking; nudge theory and the architecture of the choice. The nature of knowledge: the illusion of explanatory depth, the knowledge illusion and the expertise. Mental models and intuitive physics. Introduction to engineering psychology: main laws (Hick's law, Fitt's law) and examples of applications. The embodied cognition approach and its importance within design.