The course aims to develop a deeper understanding of the recent evolution of industry-distribution relationships and knowledge about of the retailing management. Students will apply the knowledge acquired with in-depth information on retailing innovation in distribution systems and on marketing mix decision that support their diffusion. As part of the course, assigments will be dedicated to the development of communication skills and students' learning ability with regard to the internationalization of retail companies and to specific areas of Made in Italy international retailing.
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.
Prerequisites
Economia e gestione delle imprese.
Internazionalizzazione delle imprese.
Marketing.
Teaching Methods
75 hours (60 hours of lectures + 15 hours of seminars/project work)
Type of Assessment
Written Assignment. Oral exam. Case Analisys.
Course program
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.
Suggested readings
Retailing Management, 10/edition, Levy M., Weitz B. e Grewal D., 2019, McGraw Hill Education.