In this course, the theoretical backgrounds, the key resources, the metodologies and tools that favour business innovation are presented and discussed.
slides published on http://e-l.unifi.it
suggested readings:
books:
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley. com.
Bartezzaghi, E. (2010). L’organizzazione dell’impresa. Processi, progetti, conoscenza, persone, Editore Etas. (cap. 5, 6, 8)
Stickdorn, M., & Schneider, J. (2010). This is service design thinking: Basics--tools--cases. BIS Publishers.
papers:
Chesbrough, H. (2010). Business model innovation: opportunities and barriers.Long range planning, 43(2), 354-363.
Porter, M. E., & Kramer, M. R. (2011). The big idea: creating shared value.Harvard Business Review, 89(1), 2.
Obiettivi Formativi
General knowledge
Understanding the role of new technology in business innovation
Understanding the criteria for scouting, selection and due diligence of new technologies
Understanding the methods for planning and controlling technology introduction projects
Capabilities
design of business models with CANVAS
design of business process with BPMN
design of functional requirements with Functional Tree and Axiomatic Design
design of Class Diagram with UML
querying databases with SQL
Behaviours
awareness about the relevance of user-centric design (system’s usability, perceived usefulness & easy-of-use, quality)
awareness of risk of failures of innovation projects that are poorly managed
awareness of data protection, security, SLA, business continuity
Prerequisiti
basics of management accounting
basics of process management
basics of project management
Metodi Didattici
lectures and exercises
Modalità di verifica apprendimento
homeworks and classworks
Programma del corso
M00 Introduction: technology-driven business model innovation
M01 Business model design
M02 Process design
M03 Functional design
M04 Data design and analysis