The course aims at investigating the communication processes and the social responsibility strategies in the complex organizations. Public administrations, private and no profit organizations, universities, museums etc. are involved in changing organizational processes that lead them to increase their openness toward social problems.
Suggested readings (attending students):
Collection of 3 articles and some references to social campaigns, edited by dr. Materassi and distributed at the beginning of the course.
Bernocchi R., Contri A., Rea A. (2018), “Comunicazione sociale e media digitali”, Carocci, Roma. (only CHAP. 1 and 2)
Solito L., Materassi L. (2013), “Diverse eppur vicine. Associazioni e imprese per la responsabilità sociale”, Firenze University Press, Firenze.
Not attending:
Bernocchi R., Contri A., Rea A. (2018), “Comunicazione sociale e media digitali”, Carocci, Roma. .
Solito L., Materassi L. (2013), “Diverse eppur vicine. Associazioni e imprese per la responsabilità sociale”, Firenze University Press, Firenze.
Puggelli F.R., Sobrero R. (2010), “La comunicazione sociale”, Carocci, Roma
ATTENTION! According with the professor, part of the suggested literature could consist in a selection of articles and book's chapters in english language.
Learning Objectives
Understanding the role of "social communication" and of corporate social responsability in the organizational context, in the team work and in the public relationships
Prerequisites
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Teaching Methods
Lessons, lectures, role playing sessions, witnesses, movies, case study.
Attending students will improve their knowledges carrying out a teamwork during the lessons.